Any business regardless of industry that operates e-commerce websites looks for simple ways to increase online product sales. Once an online store is launched and open for business, there is much a company can do to improve performance and online business.
Investing into and operating e-commerce websites that do not produce the desired sales, can quickly impact any business negatively. Websites have to be properly created and optimized for best results, especially e-commerce websites.
There are several common methods that can be utilized to drive online sales and website performance. To cut through the various complexities of Conversion Optimization, here are 10 simply ways to increase online sales.
10 Simple Ways To Increase Online Product Sales
1. Monthly Newsletters
All to often this is overlooked or not properly managed. Monthly newsletters can improve website traffic, get retailers in front of customers and drive sales. Newsletters can be highly effective to keep a business in front of their customers with deals, promotions, and other incentives.
2. Create Coupons
Coupons are a great method to gain visibility, utilize coupon websites, and drive additional potential sales. Coupons are widely used online for various products and businesses. They are simple to create and not to complex to market online for increasing product sales.
3. Quality Photographs
A picture speaks a thousand words. That saying is very true. Online stores that wish to sell more should use only quality photographs of their products. In addition, for improved results, multiple photographs should be used for each product.
4. Highlight Value
A website is a great selling and marketing platform, when utilized correctly. A business that wishes to increase online sales, should highlight value of the products and the benefits across key pages of the website. The value and benefits can be showcased as well through images and videos for best results.
5. Cross Sell
Often an e-commerce website does not feature cross-sales or related products that the shopping cart suggests. These functions tend to be features that most e-commerce applications offer, but designers and developers don’t utilize them well enough. To sell more, suggest additional products to shoppers and consumers.
6. Quality Customer Service
E-commerce websites are online operations, but that does not mean that customer service does not have to be provided. Online stores that do well, tend to offer quality customer service through toll free numbers, chat features, and proactive participation of the company towards their customers.
7. Checkout Process
Nothing lowers the performance of an online store as complex and poorly architect-ed checkout processes. Shopping cart abandonment can be as high as 60%, so keeping the checkout process simply and user-friendly is critical for online success.
8. Customer Reviews
It is mind-boggling how many retailers and e-commerce operators still do not list and showcase customer and product reviews. Product reviews as well as customer testimonials can drastically and easily increase online sales and conversion rates for e-commerce websites.
9. Videos and Images
To improve online visibility and marketing efforts, images and videos should be created, published, and distributed for best results. Videos and images are powerful mediums to drive brand awareness and online sales.
10. Call to Action
Often websites are designed and developed not by professionals and they lack the proper call to action elements to drive sales. For a website to convert visitors into shoppers, the proper call to action elements have to be strategically created and placed throughout the website.
For retailers and companies that are not sure how to improve their online sales and websites, Conversion Optimization services are available to assist. In addition, retailers can get expert help through marketing consulting services that can address any necessary improvements.