What are results driven skin care websites? If a skin care website has e-commerce, the result and goal of the website is to sell skin care products. Websites that are service oriented, seek a result of booking more appointments and collecting leads online to gain more potential clients.
To improve the conversion rates of skin care websites, design and development of them must be done properly. For best results, the design and development of skin care websites should be done by professionals, who have years of experience with skin care design and websites.
Website design services with beauty industry experience can drastically improve the results of the investment. Properly created business websites for the beauty and skin care industry can be key assets to the company and brand. Here are 10 tips for skin care website designs.
10 Tips For Skin Care Website Designs
1. Be clear with what is being offered.
Many beauty websites do not state clearly what is being offered. Yes, many look like skin care websites, but what exactly is being offered is too often not clear. For best results, website design should incorporate a clear message, easy to see, and receive – what is being offered. Be specific! Not just skin care products, but is it acne treatment or anti aging, body care, specialized skin treatments, and so on.
2. Add customer and product reviews.
Still many skin care websites are designed and develop not listing product and customer reviews. This hurts the results of a website. For improved conversion, websites should clearly display reviews by customers and about their products. Reviews are a key tool for conversion optimization and selling more services and products for the beauty industry.
3. Optimize the home page for results.
Home pages need extra attention by skin care companies. The quality of website design starts with the home page. Conversion optimization techniques should be fully utilized for home pages to improve results and sales. The home page should be carefully created with proper call to action elements, SEO content, and optimization.
4. Display incentives clearly.
For better conversion, skin care websites must display clearly all incentives by the company. The home page, store pages, and landing pages are amongst key pages. Blog pages should display incentives clearly. Incentives can be free shipping offers, discounts, specials, promotions, and any other offers.
5. Show testimonials, images, and videos.
Consumers gain trust a lot faster with images and video testimonials and reviews. Before and after look of product users can be shown for effectiveness of products. Videos can be used for customer testimonials, product reviews, and company sales for example.
6. Have proper Call to Action elements.
Call to action are graphical elements with text and functions that move the website visitor to action, such as submit their information, email address and so on. Skin care brands often have their call to action tied to specials, product sales, free shipping offers, and other discounts. Skin professionals often have free consultations, first visit, and related discounts as call to action offers.
7. Include enough content for marketing campaigns.
Skin care companies often have websites that lack proper content for the results they desire. The skin care and beauty industry is flooded online with information. For a skin care company to be found online, it has to produce the right amount of quality and unique content. Content is text, images, and videos as well as plenty of relevant, properly URL setup website pages.
8. Operate properly a company blog.
Skin care company blogs are one of the best ways to produce search results, website traffic, and potential customers. Blogs and blog articles generate individual search ranking results and site traffic. When optimized for search, blog articles can quickly improve website traffic and conversion rates.
9. Keep form mailers and checkouts short.
Skin care companies should for best results keep their online forms and store checkouts short and simple. Long online forms and checkout processes do poorly with website visitors.
10. Architect smart and user friendly navigation.
Bad website navigation can cost a company lot of potential business and money. Website navigation architecture should be done in a smart way and user-friendly for the site visitors and customers. A well-architected navigation can quickly improve a website’s conversion rate.