It is not really news anymore that video marketing is on the rise and one of the fastest growing marketing methods. YouTube is the second largest search engine on the web. Video marketing benefits brands in numerous ways. Unlike any other form, videos engage numerous senses of the viewers. This has a much stronger impact.
Video has the potential to transmit large amounts of information. A simple 5 second video can transmit vast amount of historical, emotional, and academic information simply from the images, messages, and sound used in the video.
When marketing campaigns include video design and development, all marketing tactics benefit from it. Social Media Marketing (SMM), Search Engine Optimization (SEO), Content Marketing, Paid Advertising, and other forms all gain from videos.
10 Ways How Video Marketing Benefits Brands
1. Better Consumer Attention
This is not a surprise. Videos demand more consumer attention than any other medium. This is especially important in our big data age, where the attention of consumers is short.
2. Higher Consumer Engagement
Videos have shown to have a much higher consumer and audience engagement than other mediums. They are 10 times more likely to be shared and commented on than regular text posts.
3. More Video Requirements
From social media, to website applications, technology is favoring videos. There have been many social media platforms developed that are video driven in recent years and Google ranks websites higher with videos as well.
4. Increased Emotional Connections
Video is the most powerful method to evoke an emotion on the Internet. They are now used for product reviews, customer testimonials, instructional and so on. Videos are used by brands in many ways these days.
5. Greater Customer Conversion Rates
Probably the biggest reason for using videos in marketing is that it gives a brand greater customer conversion rates. Research shows clearly that video outperforms all other methods.
6. Improved SEO Campaigns
As already stated, videos support many other marketing methods and tactics. Videos are especially beneficial to Search Engine Optimization (SEO) campaigns.
7. Better Email Click-Through
Video has shown to improve the click-through rate in email marketing campaigns. The use of video in emails can double click-through rates. The emails are simply more effective with videos.
8. Higher Retention Rates
Video grabs the audience attention better than text or images. Videos engage the viewers with a much higher retention rate. Over 65% of viewers watch more than 3/4 of a video.
9. Staying Competitive
The competition is already utilizing videos. It is a critical component for many companies, brands, and industries in order to stay competitive. Video marketing is more of a requirement these days.
10. Technologically Up-to-Date
Videos are the future! There is no getting around this fact. Some reports state that it will be the future method of online communication, even search results. Video marketing is imply staying technologically up-to-date.