Top Marketing Tips from Small Business Consulting Experts

Marketing is an essential function for every small business. However, many small business owners make serious mistakes during their promotional efforts. Small business consulting firms offer valuable services that help these entrepreneurs ensure the success of their companies. When it comes to marketing, they have several tips to pass along to owners of small businesses.…

Use Skin Care Ecommerce Cross-Selling and Up-Selling To Capture Additional Business

Many skin care entrepreneurs have embraced ecommerce, the process of selling products or services online. However, some skin care ecommerce efforts fall short of anticipated goals, leaving website owners wondering what went wrong. In some cases, simply taking advantage of cross- and up-selling opportunities would have made the outcome more positive. Cross-selling involves offering items…

What A Good Online Marketing Consulting Firm Knows About Email Marketing

Despite the skyrocketing popularity of social media, email marketing remains relevant for many businesses. Responsys reports that email marketing message volume recently achieved record-setting levels and has remained there for several months. More businesses are making the switch from print and direct mail advertising to digital marketing using email. Online marketing consulting firms help their…