Online Marketing Consulting Involves Blending Earned, Owned, and Paid Media

When businesses hire a marketing consultant to improve their online presence, they should retain someone with experience. Effective online marketing consulting strategies involve a combination of strategies and one firm should blend these earned, owned, and paid media efforts. Otherwise, the client will not know which approaches are working. Viral marketing is a major component…

Local Link Building: The Hidden Gems of Skin Care SEO Services

Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…