Using images to convey messages in marketing campaigns is not new. What is new is the fact that entire networks now exist purely for images. These channels and networks such as Instagram and Pinterest. Social media channels such as Twitter and Facebook rely heavily on images too. To help out, here are some effective image…
There are billions of views each day by people viewing videos on platforms such as social media and of course YouTube. YouTube is the second largest search engine in the world. In 2016, Cisco predicts that online video will account for over 50% of the total consumer traffic online. Video has now surpassed half of…
It is time to launch a new product, which means it is also time for marketing the new product. Marketing products can be different when launching a new product. There are additional steps a company may have to take to be successful with the new product. Bringing a new product to the market successfully is…
Selling online is a comprehensive approach. Most retailers would agree upon this. Retailers would also agree upon the desire for easier methods to increase online sales. Regardless of size or products, retailers look to generate better online numbers. Here are 7 easy tips to increase online sales. Websites may look good, online store is setup…
Retailing online can be a confusing journey. Often the question is what to focus on. There are so many aspects to incorporate these days that it can become overwhelming. One key element that often seems to remain the same is the utilization of Search Engine Optimization (SEO). Here are the SEO benefits for retailers. Over…
Most retailers are not aware, especially when they get started that online nearly 60-80% of customers who click the “buy” button drop out without completing the purchase. Shopping cart abandonment is a challenge for any size retailer and industry. Here are 5 popular tactics to improve online sales and assist. These tactics are the most…
Websites are such an important part of a business these days. For most websites lead capturing forms are critical. Without the online form, lead generation would not be possible. They have to be properly created. Here are 3 ways to improve lead capturing forms. Due to the fact that the design, position, and copy have…
Stress is often unavoidable in the business world. The larger a business grows, the more stressful it tends to become. Stress is part of being alive, especially in business. It is not as much of avoiding stress, but managing it better. Therefore, here are 5 tactics for managing business stress better. It is not always…
There are times when a business or startup can benefit from consulting services. The beauty industry is a vast and complex market, getting started or growing within the industry can be challenging. Working with skin care business consultants can drastically increase chances of success. So, when should one hire skin care business consultants? The answer…
Critical components to online success with e-commerce websites are the product pages. The actual store pages that list the products, describe them, and enable visitor to purchase them. These are important to sales and conversion rates. There are simple tactics to improve product page conversions. While many companies and entrepreneurs focus on increasing traffic, conversion…
