The online retail industry is a fast growing market. Over the years, the online retailers have seen a study growth. In 2016, 2017 and 2018, sources say the total projected U.S. retail e-commerce sales will be around $400 to $480 billion. To benefit from this growth here are some 2017 retail ecommerce tips.
Retailing online can be an overwhelming task. This is true for small and larger brands. It is a very comprehensive approach these days. Therefore, brands seek usually assistance from experts through services such as consulting services or marketing services.
Successfully retail online starts with a proper e-commerce website. Most websites are just not correctly structured, designed, or developed. This makes it very hard for a retailer to generate sales. Given the website is good, conversion optimization tactics are utilized to improve the conversion rates.
2017 Retail ECommerce Tips
Go Mobile Already
If you are not developing online stores with mobile in mind, you will be out of business within five years. Mobile is becoming increasingly important and standard. Consumer spending via mobile devices will increase to over $600 billion in 2018.
Social media networks are becoming shopping channels. Shopping options are already available on some networks such as Facebook. Retailers should fully integrate social media into websites, marketing campaigns, and sales. Social media networks will increasingly become important to retail in 2017 and the years that follow.
Do SEO Correctly
For retailers, SEO is the most important marketing service and tactic. Search Engine Optimization (SEO) has the highest return on investment (ROI) for retailers. Keyword phrases should be carefully chosen and properly managed throughout the SEO campaign. In 2017, retailers will increasingly feel the need for SEO. This trend will continue over the next few years.
Most retailers underestimate the amount of content that is required to publish. In short, retailers should through marketing consulting services maybe get educated on content marketing. Content is considered everything such as images, videos, blogging, articles, white papers, case studies, press releases, and so on. Retailers must frequently publish relevant, unique, and quality driven content in a proper way.
These continue to be the most important online marketing methods for retailers. In 2017, they will continue to be a critical aspect of online retail success. Brands that want to gain better results can work with experts through consulting services, marketing services such as Conversion Optimization or even Responsive Website Design. All of these services have the ability to improve the outcome for a retailer in 2017.