The end of 2014 is almost here and retail brands as well as marketers wonder what 2015 will bring. In 2014, Google algorithm updates continuously challenged e-commerce websites, brands, and marketers. Constant changes by Google shoveled search rankings, results, and marketing efforts around. E-commerce website sales, customer acquisitions, and retention were effected by it.
Search Engine Optimization SEO campaigns and results were highly influenced by Google’s algorithm changes in 2014. Many are asking what will work moving forward in regards to SEO tactics and methods. Here are 3 key e-commerce website SEO tips for 2015.
3 Key E-Commerce Website SEO Tips For 2015
1. Clean-Up Website URL Structure for 2015
Too many e-commerce websites still have bad URL structures. These websites just don’t have their URLs streamlined with search engine optimization in mind. URLs and website links are the building blocks of an e-commerce website. URLs have to be search engine friendly. Broken links effect search rankings in a negative way as well as 404 errors, long URLs, or dynamic URLs. For best results, e-commerce websites should have clean, smart, and search friendly URLs.
2. Less Back-links is More with Quality in 2015
This has been true for a while now, but it will be even more critical in 2015 with back links. Less second-rate back links is key and more quality and maybe harder earned back links is more. It is more effective and results oriented. It is better to have multiple links from key niche authority websites than hundreds of single links from second-rate websites.
3. Target in 2015 Hummingbird Friendly Keywords
Hummingbird algorithm change by Google has changed the way Google parses queries. The search engine looks now for actual search intent. Keyword phrases are now more important and retailers as well as marketers should target hummingbird friendly keyword phrases. For example, it is better now to target a keyword phrase such as “skin care products with honey” vs. just “skin care” or “honey”.
These e-commerce website SEO tips for 2015 will help search engine optimization, rankings, and overall results. For best results, SEO efforts and website optimization should be managed by professionals with experience. Organizations can hire through marketing services help and ensure best outcome.
In 2015, it will be important to deploy Responsive Design e-commerce websites that are optimized for better chances at gaining market share, sales, and customers.