Retailers want to increase sales and are in constant search for methods to accomplish this. To increase online sales, there are only three ways really a business can accomplish this. Regardless of what products sold and size of company, there are only 3 ways to increase online sales.
What are these ways, the first is to increase the number of customers, the second is to increase the average order size, and the third to increase the number of repeat orders and purchases. These are the only 3 ways retailers can increase online sales with e-commerce websites.
3 Ways To Increase Online Sales
1. Retailers can increase the number of customers.
Most businesses understand this concept very well and tend to focus on this method to increase online sales. It is a large area that needs attention from small to larger retailer. Increasing the number of customers includes all marketing and advertising techniques such as SEO, Social Media, Content marketing, and Conversion Optimization. Driving quality traffic to the website and converting website visitors into customers, and loyal fans of the brand is a key way to increase sales.
2. Retailers can increase the average order size.
It cost the same amount of effort and resources to get an individual to visit a website and buy something. Why not have this individual spend more money or/and buy multiple items? Once a website visitor has made a decision to purchase, retailers should up-sell and cross-sell to increase the average order size and amount. This is an inexpensive way to increase online sales with e-commerce websites. Ways such as expedited delivery, free shipping, and discounts are used as incentives.
3. Retailers can increase the number of repeat orders.
Selling to existing customers is much easier and cost-effective. Retailers must maintain their customer database properly to get best results. With monthly HTML flyers and Newsletters, retailers can stay in touch with their customers and promote products and sales. Monthly Newsletters are critical to e-commerce websites. Offering promotions and upcoming sales events can drive business and increase sales with existing customers.
Retailers can work with experts and professionals that can manage certain key tasks and areas to ensure best possible outcome for marketing and advertising e-commerce websites. Professionals can also optimize the conversion of a website to increase performance and results.
Often a consultation can be very beneficial to gain a better understanding. This enables retailers to learn more prior to allocating any budgets and start any services.