The different website analytics and statistic tools that a business has to use these days; the vast amount of options can be overwhelming for any size organization. It is not only the amount of options, but also learning how to properly use these tools. Many are rich in features, but also rich in complexities.
Using multiple reporting and analytics tools gives further insight into customers, website conversion rates, and customer acquisition. Using them properly allows companies and website marketers to further optimize to increase online effectiveness. This is true especially for the websites that have invested into marketing and allocated various resources.
5 Best Website Statistic and Analytics Tools
1. Google Analytics
This is a free tool from Google that creates detailed statistics about visitors to a website, Google Analytics is one of the most robust website analytics tools. Users can find out where website visitors come from, what they’re doing while on the site and how often they come back, among many other reports. Customers can create many custom sites’ analytics, to receive more detailed reports. For small businesses, this is a great tool to start out with.
2. Google Website Optimizer
Google’s Web Site Optimizer is the perfect companion to Google Analytics measurement and allows small business owners to test simple (A/B) and complex (multivariate) variations of their website, content, and landing pages using various tools. Website Optimizer by Google allows companies to continue review and run reports on website improvements to achieve higher rankings in search and website traffic.
Crazy Egg’s Confetti and Heatmap features are simple and affordable web analytics and usability tools that allow you to visually understand website user behavior. Heatmap is a picture of where people clicked on your site. This lets you see what’s hot and what’s not, so you can make changes that increase conversions. Scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon pages. With confetti, users are able to distinguish all the clicks you get on your site segmented by referral sources, search terms, and more. CrazyEgg is a great tool to get a visual representation of a website.
This tool comes with lots of great features. GoStats has existed since before 2000, providing web stats traffic. It is a free website hit counter, quick and easy to use but includes all of the features. GoStats comes with an account management control panel, site data updates by email, and a simple interface.
Optimizely is an A/B tester, and for those of you who don’t know about A/B testers, they work as follows: You have two designs of a website: A and B. Typically, A is the existing design (called the control), and B is the new design. You split your website traffic between these two versions and measure their performance using metrics that you care about (conversion rate, sales, bounce rate, etc.). In the end, you select the version that performs best. Most A/B testers are difficult to implement, and have a back-end interface, which is why Optimizely stands out.
The result of your online businesses’ success is always due to combination of many ideas & efforts, and the successful coming together of multiple marketing strategies and different traffic sources.
To really get a grasp in truly learning what’s working for your site, a good analytics system will be critical. They give the user data about what is happening on their websites, separating out what is working from what is not. For companies and organizations that do not know how to incorporate analytic tools and statistical software, consulting services and marketing services are always available. A business benefits long after a consultant or marketing professional implemented reporting tools.