The holiday season is almost here and retailers have been busy gearing up their marketing and advertising campaigns for the holidays. The upcoming shopping holiday season with Black Friday, Cyber Monday, and Christmas has retailers busy these days. Online retailers and brick and mortar stores have a significant interest in capturing the largest possible audience during the holiday season to convert as many as possible into shopping customers.
Many retailers, online and with physical locations depend on professionals for marketing and advertising results. Experienced professionals know what works and what does not, when it comes to holiday marketing. There are also many who try to do it themselves. Regardless of method, here are 5 holiday marketing mistakes retailers should avoid for best results.
Making mistakes with marketing and advertising can drastically reduce the chances of generating sales during the holidays. To assist during the holidays, here are the top 5 mistakes that should be avoided.
5 Holiday Marketing Mistakes Retailers Should Avoid
1. Starting too late with marketing and advertising campaigns.
One of the biggest holiday marketing and advertising mistakes is simply starting too late with the campaigns. Consumers are bombarded during the holiday season in November and December with pitches from every brand and company. To be effective, brands must start early enough to be visible to the consumers prior to the rush. Starting too late can cause a company’s efforts to not yield significant results.
2. Not spending enough time researching competition.
Researching marketing and advertising efforts by competitors is key during the holiday season. Companies that fail to spend enough time looking at what their competition is doing often experience costly mistakes and pitfalls. Blindly charging ahead can be a costly journey. During the holiday season, brands should pay careful attention to their competition. It can increase effectiveness and limit costly mistakes.
3. Neglecting to manage company blog efficiently enough.
Blogs are one of the most important and significant tools brands have for marketing and advertising, especially during the holiday season. Potential customers read blogs. In fact, research tells us that business blogs generate 125% more leads, 80% of consumers trust blogs, and over 60% of US consumers have made a purchase because of a blog. Neglecting to have a well maintained and written for company blog is a mistake brands should avoid.
4. Redoing the same thing as a business every holiday season.
Companies that do the same thing every holiday season for marketing and advertising are in a disadvantage. Consumers remember and respond much better to change. Innovative companies avoid running the same campaigns during the holidays. Getting creative and reaching out to consumers and customers can significantly increase chances at sales during holiday seasons.
5. Not being sincere during the holiday season.
Consumers and customers know a business is a business. In other words, a brand is in the business of conducting business, selling, and making money. Nevertheless, customers and consumers do not like crude commercial messages during the holiday season that do not have a sense of sincerity. Companies should not co-op special holidays in a insensitive and crude commercial fashion. Marketing and advertising during the holidays should come with sensitivity for best results.
For best results, companies can hire professionals through marketing services. Professional marketing services can quickly help a company structure and launch the proper marketing campaigns to reach the desired results. Marketing is a comprehensive approach these days and it is no different during the holiday season.