For any business that operates online stores and e-commerce websites, strategies to grow e-commerce sales online are a critical part of the business. It is estimated by eMarketer that US e-commerce sales will generate $262 billion in sales this year. By 2017 estimates are that e-commerce will generate over $440 billion in sales.
Regardless of size and type of products sold online, small businesses and larger enterprises should utilize strategies that work to grow their online business and sales. Here are 5 strategies to grow an online business and e-commerce sales.
5 Strategies To Grow E-commerce Sales Online
1. Create A User-Friendly Online Shopping Experience
E-commerce websites must be designed and developed in a very user-friendly way to have best chances to grow e-commerce sales online. The aesthetics and UI of the website should provide site visitors with the best possible shopping experience. Allow online shoppers to quickly find products, review them, learn more about them, and navigate throughout the website with ease.
2. Develop A Responsive Design Website
To be effective these days with e-commerce websites and generate online sales, companies should develop and deploy responsive design websites. Responsive Design means having a site that works across all major devices such as smart phones, tablets, and computers.
3. Give Incentives To Visitors And Shoppers
Companies should give incentives to website visitors to promote sales and increase online sales rate conversion. Incentives are a common practice for e-commerce websites. Incentives to website visitors can include free shipping options, seasonal promotions, social media discounts, monthly specials, and so on.
4. List Customer Reviews
Customer reviews are a great method to increase online sales and success rates for e-commerce websites. Customer reviews are very important for online shoppers. It is one of the most important tools for a business to gain the trust of website visitors and convert them into shoppers and fans of the brand. Incentives should be given to customers to write reviews and they should be published and easy to find on websites.
5. Launch Mobile Commerce
Mobile commerce is growing at a very fast rate. Companies that invest into mobile commerce platforms can stay competitive and increase their sales. Over the next several years, mobile commerce is going to become more and more important for online merchants. Mobile commerce is growing at a rate of over 100% annually.
These strategies can drastically improve e-commerce website sales and online revenues for a company. Businesses who do not know exactly how to go about conversion optimization and the improvement of a website or developing a brand new site that will give the return on investment desired, can always get the help of experts. Consulting services are available for online marketing and websites.