Website success online begins with quality design and leading applications. With proper website design and development, a business website becomes one of the most efficient and cost-effective assets of the company. Through marketing services, websites can gain momentum and site traffic, resulting in sales and customers.
On the other hand, a poorly designed and developed website can create losses in customer acquisition, sales, and profits. Even worse, it can enable the competition to gain market share and market success.
3 Website Facts to Consider
- 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
- 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.
- 94% of people cited web design as the reason they mistrusted or rejected a website.
With 2015 around the corner, some trends will continue next year that effect websites and online operations. Here are 5 tips for 2015 to improve website overall performances and conversion rates.
5 Tips To Improve Websites For 2015
1. Responsive Design
This cannot be stressed enough, having Responsive Design websites for a business is not an option anymore. More than 50% of searches are conducted as of last year through mobile devices. A business looses many potential customers by not having a Responsive Design website for the business. Websites should be developed with HTML5 and CSS3 technology, quality design, smart navigation and overall architecture. This will only more become a requirement in 2015.
2. Frequent Content
Frequency of content generation and publication is absolutely key, but also the quality and relevance of it. Major search engines such as Google penalize websites with poor or/and copied content. For best results a business should publish frequent content that is quality driven and unique. For best results this content should be optimized for search. Content marketing is even more going to become vital in 2015.
3. Reports and Statistics
Operating in the dark is never advised. A business must utilize reporting tools that provide the proper statistics and analysis of their website and online efforts. With the correct reports and stats, a business can make the necessary adjustments to improve performance, conversion, and profits. This becomes even more important when search engines such as Google make algorithm changes. Websites should be fully optimized for 2015 for best performance.
4. Landing Pages
Many companies still do not utilize landing pages for their business. A landing page can have a much improved conversion rate, success rate, and effectiveness overall. Some websites have over a dozen different landing pages, focused on lead capturing, special offers, sales, and so on. Landing pages are highly effective, when properly created and marketed. They will continue to be a key tool in 2015.
5. Reviews and Testimonials
In our social sharing culture, consumers are becoming more accustomed too information at hand and big data. Websites, especially e-commerce websites that want to produce more results should publish and well display customer and product reviews as well as testimonials. This can be done through text, images, and video. When all three are used, the website results are much better. In 2015 social media and sharing of reviews and testimonials will become more the norm.