Starting a new business or growing a smaller organization can be exiting and challenging. How to get more clients is often one of the key obstacles for a new business or growing venture. To help out, below are 7 effective methods to get more clients.
Starting out is not easy. In the beginning it takes much more work to develop momentum in sales and marketing efforts. While those efforts are being undertaken, what else can business owners and executives do to get more clients?
7 Effective Methods To Get More Clients
1. Work closer with clients who have larger audiences.
Strategic relationships can be very lucrative for any type and size of business. To get more clients, companies can work closer with existing clients who have larger audiences that can give them the extra exposure. For start-ups, approaching a key referral source and forming an alliance can provide similar benefits.
2. Guest author an article on key popular websites.
Posting a guest article on a popular blog is a great way to share expertise with a key audience, which can drastically increase the chance to get more clients. Certain websites have a tremendous amount of traffic, audience, and readership. Those key websites should be approached to publish guest articles on to increase visibility.
3. Launch a SEO campaign with long-tail keywords.
Search Engine Optimization campaigns are still the most effective method to get more clients. Companies must focus more on long-tail keywords to get results faster. Most people still start their Internet experience with Google, being found in organic search results is still king for customer acquisition.
4. Publish newsletters to your email database.
Newsletters are a fantastic way to increase customer interest and gain more clientele. Proper monthly or bi-monthly email newsletters can quickly drum-up business for a company. HTML newsletters convert high and are targeting people who have already visited the website and shown interest.
5. Focus on a vertical market and start sales.
Niche and vertical markets can be easier to target to grow sales. Getting a client in a certain industry for example and then acquiring and targeting additional in the same industry often streamlines the process and can shortcut the sales cycles. This allows a business to get more clients efficiently.
6. Host webinars and online events.
Webinars and similar online events are a fantastic method to gain exposure to potential new clients. It is a great way to drastically increase exposure and also offer valuable information to a target audience. Webinars and similar online events have high conversion rates due to the back and forth Q&A type of setup. It allows potential customers to gain trust quickly.
7. Develop active social media channels.
Social media is a must these days. Consumers often overlook companies that do not have a presence on social media platforms. Consumers tend to not trust brands that are not active and well established on social media. To increase sales, a business must remain active and well established on key social media platforms.