Pay-per-click, or PPC, advertising involves paying for online ads to increase search engine rankings. These ads appear on websites, blogs, portals, online networks, and search engines. When advertising skin care products with PPC, website owners submit a bid representing they price they will pay each time the ad is clicked. Higher bids convert to more frequent placement in search results and a higher ranking.
Each time a user clicks on a textual, Flash, or banner PPC ad, revenue is generated for the PPC management company. By using PPC ads on PPC search engines, website owners literally purchase more attractive positions on search engine results pages. PPC search engines display sponsored search results with organic results. Advertisers pay only for the traffic generated by the ads.
The effect of PPC advertising is immediate and though this approach costs money, it can be worth it for a new skin care company or one that is struggling to get noticed. Traffic to the company website is highly targeted, increasing the chance of a sale. This advertising method is known to provide a high return on investment. PPC also contributes to the branding of the company, in addition to branding what the organization is offering.
Skin care companies can pay less than $1 per new customer acquisition when using PPC advertising, which is an excellent value. Illumination Consulting provides paid advertising assistance including account setup and management. Reporting services are also offered, allowing clients to view the results of their advertising efforts.
Paid advertising requires a small initial investment and can be designed to accommodate a corporate budget. When advertising skin care products with PPC, companies have control over the messages conveyed and can track results in real time. PPC is used to increase skin care company visibility on a local, national, or global scale.