Product manufacturers and retailers have an array of marketing techniques at their disposal. Social media marketing is one of the newest and it has quickly become very popular. It involves using social mediums to encourage Internet user participation. A skin care company can gain more exposure by advertising skin care products on social media sites like Facebook, Twitter, and YouTube.
These sites increase brand visibility and provide environments where companies can interact with their target audiences. They link the company website directly to prospects and customers, something that many other promotional methods are unable to do. Marketing through social media allows businesses to connect with customers in ways that are more personal.
A skin care company can upload videos to YouTube that illustrate how products should be used and the results they can achieve. Viewers watch real people using the items and can see how the products change the appearance of the skin. This is much more effective than reading a brochure that includes a few still images.
The company Facebook account can be tailored to include surveys, RSS feeds, articles, press releases, images, and video links. Business representatives start personal conversations with customers and prospects by posting thought-provoking questions and encouraging user comments. Twitter updates can be used to announce new products and special offers. Twitter feeds can even be incorporated into business Facebook accounts.
Many entrepreneurs recognize the importance of social media for advertising skin care products. However, they may not have the skills or creative vision to incorporate social media into their corporate marketing campaigns. By contracting with Illumination Consulting for social media services, they achieve increased exposure, stronger brand awareness, enhanced customer loyalty, increased website traffic, and much more. Our consultants have the expertise to tie social media marketing to search engine optimization strategies, further enhancing company visibility.