Want your small business to compete online with major players in the industry? Take a collaborative approach to small business search engine marketing. Focusing on online content and working with others are the keys to success. By incorporating this approach, even the smallest business can get a content marketing campaign rolling with minimal effort. The brand will soon be going head-to-head with the biggest names in the business.
Marketed content can include everything from press releases and news articles to infographics, videos, and question-and-answer guides. To reap the most benefits from organic searches, content marketing should focus on inbound linking and social sharing in addition to sales. Every day, new brands use these to generate leads, gain customers, and make sales.
Within a small business, only a few hands touch the content produced, making a timely, efficient, and targeted digital marketing process possible. Entrepreneurs can use link analysis reports and content gap analyses to identify new content. They then work together to develop concepts and produce, publish, and promote digital marketing. Larger enterprises require the input of more people from various departments, an endeavor that is more time-consuming.
While a content marketing audit is essential for a large business it can also be beneficial for a small one. The audit should analyze content from online newsletters, editorials, and site search results as well as those from online communities, videos, and even mobile apps. After an audit of sufficient scope and range, strategies identified through the link analysis report and content gap analysis should be incorporated. The collaborative process then begins, identifying which content can be refreshed, repurposed, or optimized for enhanced results.
A content marketing audit is a cost-effective way to produce material that captures attention and can be easily commented upon and shared by a target audience. If existing content can be repurposed, the time and money saved can be quite impressive. Simply optimizing content for search engine crawling and social sharing can make a big difference. Search engine optimization experts should work with other team members to set up content in an optimal way for these purposes.
Collaborating on small business search engine marketing efforts positions a business favorably regardless of its size. A small startup can use this approach to become noticed online and the resulting buzz may elevate the business to the level of major competitors. Never underestimate the power of working together to achieve a common goal.