The day Spa industry is a highly competitive and very saturated market. Spas these days have to be very competitive to gain market share and increase profits. Effective Spa marketing tactics are required to have the necessary visibility and market reach to grow a beauty business.
Marketing campaigns can increase spa customer acquisition and bring study growth to a beauty business. Below are the main marketing methods used to market a spa business effectively.
Get Spa reviews out there.
Reviews are a critical part of getting a new spa customer these days. Product retailers have learned this long time ago. Consumers expect to see reviews and often make their decision based on customer reviews. Spas must get their reviews out there on sites such as Yelp. Publish reviews on the spa website and in any area or online visible by potential customers.
Claim local Spa listings.
Local search listings are key to any Spa’s online visibility. Most consumers use Google Maps to find retailers, service companies, and Spas. This is the reason, why every Spa should claim their local listings with Google, Bing Local, and Yahoo Local to get listed in search for their Spa business. This enables customers to find the Spa.
Create coupons and gift certificates.
Spas should certainly offer gift certificates and create coupons to increase profits and acquire more customers. Coupons can be listed on popular websites such as Groupon, as well as offered for sale on the Spa website. Coupons and gift certificates can be also promoted via blogging and a Spa press release for best results.
Invest into a professional spa website.
This can’t be stressed enough. Too many spas have poorly developed websites that do not provide the results necessary to grow a spa business. The proper website design and development is necessary to create an effective spa website with the right features.
Get customer to refer the spa and services.
Referral business is important for most industries, especially for the beauty industry. Spas should give their customers incentives to refer the business and services. It is one of the easiest methods for a spa to increase their profits and gain new customers.
Offer several combination packages.
Packages are very popular with spa customers. To increase business, spas should offer several combination packages to stimulate sales and provide customers with attractive options. Offering free services to customers that refer people to the spa to reward them for helping to grow the business.
Deploy Spa Search Engine Optimization (SEO)
Spas should certainly be found online in search engines for their local regions that they are located in. The best method to be found in the top of search engines by potential customers who search for spa treatments in a certain city or place is by SEO. Search Engine Optimization services get a spa website to the top of the search results, when done properly.