One of the most frequent questions that we get here is about generating more online sales. Most retailers primary goal is just simply that. It is to increase sales through e-commerce. It yields retailers the highest profit margins, so it makes sense. Retail e-commerce website design is what often is the cause of having more or less sales. Marketing services of course is what drives the traffic and opportunity, but the website converts this opportunity or loses it.
Retail e-commerce website design is not the same as small business, information websites, or industrial sites. These retail e-commerce websites are unique in design, features, technology applications, customization requirements, users visiting the site, and so on. To generate more online sales, this has to be understood well and incorporated into the design, as well as site structure.
Proper successful retail e-commerce design produces results. If the website has traffic, it should convert this traffic into shoppers and customers. Quality traffic is required and should be produced through marketing services such as SEO, content marketing, Social Media, Paid Advertising etc. This traffic then is converted by the retail e-commerce website, design, products, and incentives by the brand.
Here are some general areas that these retail websites must pay attention too for best results. Below, we have described them in more detail for your convenience. To improve online sales, improve these areas of the e-commerce website.
Everything should be Responsive now.
If this still is not corrected, the retail e-commerce website is in big trouble. Everything by now online with websites should be Responsive. Responsive design allows the site pages to be seen across multiple devices such as tablets, smart phones, and computers. This has been a requirement for a couple years now. Yet, it is still surprising to see how many websites have not been updated to Responsive Design (HTML5).
Checkout must be quick and super simple.
The checkout process is a very important area for retail e-commerce websites. The shopping cart abandonment rate on average is 65%. This is across all markets and websites. To minimize this percentage is critical. Keeping the checkout process short, simple, and as user friendly as possible helps tremendously.
Use colors very strategically throughout.
Colors either make us feel this way or that way. They make us go or stop, do or not. Colors are always an important aspect of website design. This is especially true for retail e-commerce websites. The design of them has to incorporate color strategically. A/B testing should be conducted for best results. On shopping pages and checkout, color should be used very carefully and with the shopper in mind.
Home page is a critical page to structure properly.
The home page is one if not the most important page of the retail e-commerce website. Most traffic will land and start on the home page. That’s where you will have your bounce rate as well, which should be lowered as much as possible. Much of how the home page is structured and designed will have to do with the success or not. The home page is key to generating more online sales. All functions, features, and incentives should be vividly and clearly visible.
Customer services options and site features.
Even though it is online commerce, shoppers want to have the ability to contact someone if required. When there are no visible customer service options, hard to find, not available, or only email … it is simply not enough. Online consumers and shoppers require more options and site features. A phone number should be visible on top of each page, form mailers, and chat features should be all available for best results.
Retailers that want assistance with their website should talk to experts about it. There are consulting services, retail website design, and other types of assistance that can be acquired to gain the proper support and professional help. Experienced companies such as Illumination Consulting can assist retailers to improve upon existing infrastructures or create new more updated retail e-commerce websites. Speak to an expert and get help.