Google’s upcoming Algorithm change (Mobile-Friendly) schedule this year on April the 21st is critical. This algorithm change will impact more websites than Google’s Panda and Penguin algorithm updates over the last couple years. In short, businesses that do not have Responsive Design websites (mobile-friendly) will be in trouble.
Google has stated that this Mobile-Friendly Algorithm change will significantly impact search results and website’s rankings in those search results. Google even though did not give specific numbers, stated that around 50% of searches done on Google are done through mobile devices.
Any business that does not have a Responsive Design website will start negatively being impacted by Google’s upcoming Algorithm change. Websites that are mobile-friendly will see better search rankings and results.
Google’s Mobile-Friendly Algorithm Change On April 21 Is Critical
What does this mean to businesses? Well, Google after April 21st will include in their ranking process whether the website is mobile friendly or not. If not, it will be most likely down ranked and business will start seeing a loss of positions in Google search and rankings due to not being mobile friendly.
This Algorithm change by Google is worldwide. This means this will affect searchers and users in all countries at the same time. Each website page will be judged by Google separately for being mobile friendly or not. Websites that are a few years old will see the most negative impact from this change.
Why is Google doing another Algorithm update?
Google stated that it wants to improve the user experience when searching. There are too many websites out of date and not mobile friendly. Since, most people access the Internet these days with mobile devices, it can be frustrating to people who search online and find a website that they can’t properly navigate and read, due to the website not being mobile friendly.
Google wants to change this by improving their search results and ranking websites higher that are Responsive Design (mobile friendly). This now, gives a critical incentive to all businesses who have neglected upgrading their website to HTML5 (Responsive Design). This is especially critical to any company that operates e-commerce websites.
Google to assist companies and entrepreneurs has provided a mobile-friendly testing tool that analyzes each page for a business and reports whether it is mobile friendly or not. This tool can come in handy, but companies should consult professionals to ensure not to be negatively impacted by this change in April.