Black Friday and Cyber Monday are coming up as part of the Thanksgiving holiday sales craze. For retailers this is a critical opportunity to harness sales in the fourth quarter. Last year both sales holidays saw a double digit increase in sales growth. This trend is likely to continue. For retailers that desire to increase sales during Thanksgiving, here are popular last minute marketing tactics.
A retailer that operates e-commerce website and sells products online, Thanksgiving weekend is a great opportunity. People start shopping for deals and gifts. With the proper tactics and methods retailers can take advantage of this additional business. They could capture some additional market share. Here are some popular last minute marketing tactics.
Popular Last Minute Marketing Tactics
Run Paid Advertising Campaigns
Paid advertising campaigns on social media channels such as Facebook can quickly improve sales opportunities. They also allow for fast approval and publishing of advertisement. Facebook and other social media channels are great for niche target audiences and holiday sales. Retailers can create target specific ads for Black Friday and Cyber Monday deals.
Email Existing Customers
The existing customers of retailers are always the best audience. They have already bought products and trust the brand. Retailers that need last minute marketing tactics need to not look any further. Create a great Newsletter for the holidays with incentives to promote deals and sales.
Insert a Countdown on your Website
To create urgency and place a deadline on the promotions offered, retailers should set a countdown. When graphically displayed on the home page and other key pages, it improves sales and conversion rates. Many larger retailers have perfected this already.
Implement an Exit Pop-Up Offer
To increase conversion and improve sales during the shopping holidays, retailers should implement and exit pop-up offer. When people leave the website, they get a last chance to take advantage of a deal. During checkout these offers can be displayed to improve conversion rates.
For additional last minute help with marketing tactics and methods, retailers should consult with experts. Professionals understand what works and what does not. They can quickly review, assist, and propose solutions. Furthermore, they can also assist in deploying marketing tactics and managing them for clients. It is a good way to ensure better results.