A blog can convince new clients you are an expert in your field. People can not undermine the effectiveness of word of mouth, referrals, and sales efforts, but not much equals the effectiveness of blogging as a way to get new business.
To get clients through blogging, a blog has to attract the attention of prospective clients and must be interwoven with the rest of the business website, including the proper call to action and conversion tools.
Even from an SEO (Search Engine Optimization) perspective, blogging helps improve the rank of the website on the SERP (Search Engine Results Pages). This visible can help for more prospects to find the business and become clients. Blogging comes with a host of benefits for just about any company, industry, and size of organization.
A business should write on topics, which show the knowledge and expertise in their field and industry. With the proper blog architecture, call to action elements, conversion tools, and posts, a business can rank higher in search engines, engage longer with visitors, and convert readers into prospects and clients.
A business should update their blog frequently (5+ per week minimum). A business for best results should also post as an expert in their field with case studies, guides, tips and other useful information. The blog posts should have strong titles and be very informative and useful. Use images and videos as much as possible and when it applies.
Proper Blog Setup To Get Clients
Not all blogs are the same. First of all, the blog must be part of the website not a separate entity (URL, site, solution). The blog has to be part of the overall website and be part of the same CMS (Content Management System) and server. This is very important for marketing purposes and long-term benefits.
The blog posts themselves must be optimized for search engines by having all their unique title tags, keywords, and descriptions. This optimization can be done without the need of marketing professionals with the proper tools such as the Yoast SEO plugin for WordPress powered websites.
The architecture of the blog must be optimized for converting blog visitors and readers to potential clients. A clean and easy to use layout is mostly recommended. The right or left frame of the site should have all the navigation, functions, and conversion tools as well as call to actions incorporated. The order should be choosing strategically of where what is placed for best results.
Blog posts should be shared across social media channels, bookmarked by services such as Dig, StumbleUpon, and others. After the content is published on the business blog, sharing it across as many channels as possible helps widen the reach. This intern can attract more potential clients.
Call to action elements prompt the reader to act. They often come with an eye-popping image/graphic to attract the reader, an offer is given or some message conveyed to the reader that makes them act upon it. These call to action tools often link to landing pages that help a business convert a website or blog visitor into a lead (prospect).
Blog posts should be at a minimum of 350 words, with an image and optimized for search, including a call to action elements. Websites that have an active blog as part of their website have their site pages indexed by search engines such as Google over 400% more. This makes a difference for any business.