Any website owner and company that operates shopping carts and e-commerce websites understands this. How do you improve conversion rates to increase sales? Also, how do you decrease shopping cart abandonment? Checkout strategies and tactics to improve conversion rates and decrease dropout are critical to achieving online success.
Here are the areas that can be improved and adjusted to increase conversion and improve shopping cart performance. To properly implement these adjustments, companies can work with experts through Conversion Optimization services. Also some other marketing services can address the website results for e-commerce. These tips will help to get started.
Website Design & Structure
The design and structure of a website and store pages will have a significant impact on the potential shopper and buyer. They must be properly created to produce results and sales. Navigation should be clear and simple. The checkout buttons should be on top, also on the bottom. Display security logos, credit cards accepted, and special offers and incentives.
Optimizing Product Pages
The product pages are critical to improve conversion rates and online sales. Companies should make sure that their online stores and product pages are optimized. Optimized for SEO but also for conversion. This is achieved by including product ratings and customer testimonials. Include all relevant information and details. Recommend other products before checkout. Show all relevant details on product pages for consumers.
Payment & Shipping Process
Shoppers have voiced this over and over again. No surprise charges with shipping. In a matter of fact, consumers want free shipping. In many industries, this is already a standard. Companies should also provide multiple shipping methods as well as payment methods. Display them well through the product pages in a proper manner. Make these details clearly visible on product pages.
Incentives & Offers
All consumers like to feel rewarded. Offering special incentives such as deals, specials, discounts, packaged offers, and so on can drastically improve conversion rates. Companies should promote reviews, add loyalty programs, give away samples, provide gift cards, and cross sell whenever possible. Free shipping is also a great way to increase conversion rates. Companies should offer as many incentives as possible and change them out regularly.
To find out more about how to improve conversion rates, read other articles or work with experts. Professionals that know what works and what does not can be a significant asset to a business. Through professional services, brands can improve their online efforts, performance, and sales.