These methods work across all categories. It is not really relevant what type of business it is. If it is e-commerce and online retailing, these tips apply. There are several methods below to increase website product sales.
Brands that want to increase online sales must first set clear measurable goals. Furthermore, the e-commerce website must be integrated with web analytics software to track all progress properly. A brand’s goals could be to get more sales for a specific item or an increase in subscribers and so on.
Website Design and Navigation Hierarchy
We do judge the book by the cover. This is also true online. Better looking design for websites sells better than ugly design. Beautiful does not mean cluttered or rich in features, but pleasant and attractive to the target audience. Invest into custom and professional design for websites for best results.
Visual Incentives Displayed Correctly
Online retailers must offer incentives to their audience and customers. It is a critical tactic to trigger action and stimulate sales. Retailers have gotten very playful with incentives from giveaways, raffles, discounts, special, limited offers, etc. Those incentives must be properly published and displayed through key areas of the website and in marketing campaigns.
Eliminate Friction Throughout the Website
With every additional “click” a visitor has to do, the retailer looses a potential sale and customer. For an increase in conversion rates and online sales, brands must eliminate friction throughout the website. Website design should enable easy and user-friendly navigation for visitors. It should also allow for proper display of incentives and features.
Simplify the Checkout Process
The shopping cart dropout rate is at an average of 65%. Larger retailers have much invested into lowering this rate. It is something that affects every online retailer. One way to minimize it is through the simplification of the checkout process. Making it as short and simple as possible improves online sales.
There are other ways to increase website product sales. Professional agencies use a service called Conversion Optimization to assist retailers with the improvement of conversion rates and online sales. Website design services help retailers as well to make necessary improvements. Brands should get a consultation by an experienced firm to find out what options are available for improvements.