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Increasing Online Retail Sales And Brand Visibility Through Content Marketing Campaigns

Increasing Online Retail Sales And Brand Visibility Through Content Marketing Campaigns
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One of the most cost effective ways for increasing online retail sales is through content marketing solutions and campaigns. A company brand can significantly gain online visibility, search rankings, and increase sales orders when publishing various content.

What is content marketing? Content marketing has been used for several years by marketers and organizations to gain visibility online and improve search engine keyword rankings, website traffic, and online sales. It started out with the creation, publishing, and distribution of a brand’s articles and press releases. Over the last couple years videos and graphics have been added.

In short, content marketing is the creation, publication, and distribution of articles, press releases, videos, and images. The quality of the content, it’s relevancy, and the methods used for distribution and publishing determine the results.

How to Create Text Content to Increase Online Retail Sales

How does an individual or organization go about creating content to increase sales online? It starts with the website itself. When it is created and launched, someone has to create the original content for the website. Someone has to write the text, create the graphics, and images. Decide what is said and stated about the products, services, or solutions for sale. The brand has to make a decision about who is responsible for the creation of the website content.

Many write and create the website content themselves, but if writing is not someone’s strong point or a company does not have a skilled writer, it can be easily contracted out. There are many writers who are very skilled at content marketing and content creation. Website content is the first step of what is considered content marketing to increase a website’s sales ability.

The next most common step of creating content is a company blog. Here again either done in-house or contracted out, articles are written frequently (daily/weekly) and uploaded with images to a brand’s main website on their blog. The more quality and relevant blog articles are uploaded and optimized for search engines, the more traffic it will yield for the website. Very specific traffic found by keywords in search engines. This traffic tends to be more qualified, readers get informed through quality blog articles, become trusted fans, and may try now the products, services, or solutions.

Once an individual or organization have created content for a website, a company blog is setup and maintained frequently, the next steps are to have articles written and press releases for publication and distribution. These are published on networks, media channels, and other popular website to additionally yield visibility, traffic, and increase of sales online.

How to Create Video Content to Increase Online Retail Sales

Video content is one of the fastest rising methods of online marketing and quickly becoming one of the most effective. Videos can be created for numerous reasons and used for marketing to increase sales online. YouTube is one of the most visited websites in the world. Also, most future research has already stated that over the next few years’ video communication will become the dominant way to communicate. It is interactive and a much more powerful method to communicate to an organization’s target audience.

Videos can be created with tools that can be found online or contracted out to have them more professionally designed and created. Video marketing is a key component and a common part of many other online marketing strategies.

Videos are created introducing brands, products, services, and solutions. Discussing details, benefits, and contact information. Videos can be creating in many different tones and for different purposes. They can be funny, informative, and even very statistical or/and detailed.

Videos once created are uploaded to a brand’s website for visitors, shared on blogs, social media, uploaded to YouTube and used in online marketing campaigns.  Videos are distributed and published on as many websites as possible to drive visibility and traffic. Further creating opportunity to increase online sales.

How to Create Graphics & Image Content to Increase Retail Sales Online

It starts with the images and graphics used on a website. This is the first step in what is considered image or graphic content. Creating the image content on a website can be done again in-house or contracted out through professional graphic design services. Quality and attractive images have a critical role and impact on selling online and a website’s performance. People are visual, especially in certain industries such as the skin care industry.

After a website has been populated with graphics and images, the next step in image content marketing is the company blog. The images used with each blog article and for best results optimized for search, further increase chances for visibility, traffic, and online sales.

Once the website has graphics and images for content and the blog is frequently uploaded with articles that have images, other methods can be deployed. Images can be further used for content marketing with banners for example, online flyers, newsletters, HTML emails, and the most recent Infographics. Infographics are usually more professionally created informative graphics for the target audience of a brand. Since search engines such as Google display images and videos above regular results, these types of content marketing methods are very effective.

Overall, an individual or an organization can create lots of content and saturate their preferred target marketing through the publication, distribution, and marketing of their content. It is the fastest, most cost effective, and strongest online marketing method to increase retail sales online.

Image courtesy of 1shots / FreeDigitalPhotos.net

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