How do you really increase sales through content? Content marketing has been over the last couple years at the forefront of marketing and sales efforts. How is this really done though, increasing sales through content marketing efforts.
Content is considered any text created such as blog articles, social media posts, white papers, testimonials, case studies, images, and videos. Marketing with content is highly beneficial to companies since they tend to educate, solve problems, advise, give tips, and influence the decision making process.
For example, a skin care shopper may visit multiple websites to learn about ingredients, formulations, and application of the product options. The consumer has a problem and is looking for a solution. Helping the consumer narrow down the choices in an informative way earns trust and often the business itself.
It is clear that when wanting to attract clients and shoppers online, content marketing remains an invaluable tactic to get the job done. Increasing sales through content marketing efforts is explained in more detail here.
Increasing Sales Through Content Marketing
Specific Content Builds Reputation and Credibility
Creating and publishing content that is specific to an industry, vertical market, or clientele type builds reputation and credibility with that audience. A company blog is a great tool for this. An active business blog that is properly managed and optimized can bring vast amounts of benefits to a company and sales. A business can be found as a valued service provider to an entire vertical market and niche industry.
Relevant Quality Content Nurtures Potential Clients
When a business provides relevant quality content, website visitors and potential customers gain value prior to making a commitment. This nurtures potential clients through the sales cycle until they become a customer. Providing content that helps address questions and concerns is a key sales tool. Potential customers often do business with companies that helped them make the decision in the first place.
Unique and Optimized Content Drives Traffic
The more content a business publishes on their website with for example their company blog, the more attention the brand will get. When the content is unique and optimized, it can drive tremendous amounts of traffic to a website. Frequent articles published can get a website pages indexed by over 400% more with search engines such as Google.
Engaging Content Harnesses More Business
Most people that visit a website are not ready yet to commit. In the matter of fact, over 95% of website visitors are not ready to buy yet. Companies that publish engaging content harness more business because they provide value to the website visitor prior to them becoming a customer. This earns trust with the audience. Content such as product comparison, customer reviews or product reviews help consumers.