A home-based business is an inexpensive way to enter the entrepreneurial world. Men, women, and teens benefit from using skin care products, offering a wide target audience for a new business. Participate in the skin care industry by establishing a business from home. If the prospect seems daunting, let the experts at Illumination Consulting provide assistance. We offer help with everything from the startup process to marketing the business for success.
Come up with a unique product or distinguish the business by offering services for victims of domestic violence or recovering burn patients. Donate a portion of profits to a meaningful charity or offer a free skin care analysis at local events. Creativity like this pays off because it sets the business apart from the competition. When operating from home, this is important since there is no storefront to fall back on for regular visibility.
Review the various products available on a wholesale basis or come up with your own. An easy way to get started is to join an established direct sales program. This provides a glimpse of what the industry is all about and helps you determine whether this business venture is a good fit. Find a niche audience and become an expert in product ingredients and application.
Before beginning to trade, establish the business structure for corporation and taxation purposes and join the local chamber of commerce. Order business cards, office supplies, and any marketing kits that are available for the product line. Get plenty of samples because these are excellent marketing tools, allowing consumers to try products before they buy them. Turn the home office into a showroom or take the business on the road by offering home and corporate parties.
Advertise the business in local print and online classifieds and in spas, gyms, clothing stores, wedding dress shops, country clubs, schools, and other locations frequented by the target audience. Develop loyalty programs that reward repeat shoppers. Run promotion offers during popular gift-giving times like Christmas, Hanukkah, and Valentine’s Day.
Networking is very important because it gets the word out about the newcomer to the skin care industry. Attend industry conferences and tradeshows and participate in beauty events. Keep a supply of business cards on hand at all times to distribute to everyone you encounter. Each new introduction provides an opportunity to sell your products so hit the ground running if you want to be successful!