Christmas season is approaching and retailers are gearing up for the holiday shopping season. For most traditional and online retailers, Christmas is one of the most important shopping holidays. Some retailers can generate almost half of their annual sales during the Christmas season. Retailers that operate e-commerce websites look to improve e-commerce sales during the…
Black Friday is the largest retail-shopping day of the year in the United States. The term originated out of Philadelphia in the early 1960s to describe the large crowds and traffic that happened to be out the day after Thanksgiving. This resulted in an increase in business, putting most stores’ finances “in the black.” Today…
Around the holidays, business owners of all sorts experience some of their busiest times, during the year. Many companies have marketing campaigns for the holiday sales seasons, for best results and sales. Certain retailers’ make as much as fifty percent of their annual sales during holiday seasons. With the proper marketing campaigns and management, retailers…
Content marketing methods are some of the most impact-full methods to market and sell products online. Companies, brands, and websites benefit greatly from the creation, publication, and distribution of content online. Content marketing constitutes everything from blogging, business articles, press releases, videos, and images such as Infographics. Content is a key requirement for many other…
Pinterest over the last couple years has become a marketing powerhouse, especially during holiday marketing seasons. Retailers that wish to increase their online market reach and sales cannot ignore Pinterest anymore. Many brands still have a vague view of what Pinterest can do for their online visibility, brand, and sales. The numbers are clear. With…
Retailers are approaching now the big holiday shopping season. It starts with Thanksgiving and Black Friday, followed by Christmas. October, November, and December are busy shopping months for online and traditional retailers. These days, most retailers have websites and many with e-commerce online stores. To promote the sale of products through e-commerce websites, retailers are…
This year online and e-commerce sales are projected to be higher than during the 2013 holiday season. Online sales will increase at least by 13% this year according to Deloitte. A significant growth expected for all retail sales during the season. The holiday season is around the corner and soon retailers will compete with each…
In our digital culture and age, most individuals have a camera phone ready to take pictures. With over 2 billion camera phones in use, everyone almost can take pictures and upload them online. There has been a drastic increase in photo creation and taking of photos. Photos are the universal language. Most can relate to…
SEO or Search Engine Optimization is still the most effective marketing method for skin care brands and beauty companies. In fact, many beauty brands are making a renewed commitment to having established SEO campaigns and optimized websites. Search Engine Optimization campaigns bring a host of different benefits to beauty brands. SEO campaigns level the playing…
Entrepreneurs and companies that operate a website understand the importance of website traffic. To increase traffic to a website, a comprehensive approach has to be undertaken. Most businesses would like more customers, revenue, and profits. A company that operates a website often wishes to have more quality traffic. Increasing traffic to a website tends to…
