Online Marketing Consulting Advice for Using Google AdWords Enhanced Campaigns

As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…

Internet Business Consulting Tips for Dealing with Google Penguin 2.0

Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and…

Online Marketing Consulting Involves Blending Earned, Owned, and Paid Media

When businesses hire a marketing consultant to improve their online presence, they should retain someone with experience. Effective online marketing consulting strategies involve a combination of strategies and one firm should blend these earned, owned, and paid media efforts. Otherwise, the client will not know which approaches are working. Viral marketing is a major component…