Local Link Building: The Hidden Gems of Skin Care SEO Services

Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…

Using Online Videos for Marketing Beauty Products

Some products are best advertised in brochures or highlighted on websites and the benefits of others can only be captured through video advertisements. Video is an effective channel for marketing beauty products because it allows retailers to illustrate the benefits of these treatments. Online video advertisements may be the best promotions because according to new…

Small Business Startup Consulting Tip for Online Skin Care Businesses

Though advertising can bring shoppers into a store, product packaging is often what causes them to purchase one item instead of another. When operating a business online, packaging can be even more valuable. As a small business startup consulting firm, Illumination Consulting has valuable advice to offer regarding product packaging based on experiences with previous…

Advertising Skin Care Products To Different Genders Via Social Media

Social media is a low-cost online marketing channel that has proven effective for many skin care businesses. Before advertising skin care products through Twitter, Facebook, and other social media platforms, marketers should understand how each gender uses social media. Male and female behavior differs and skin care advertisers should tailor their presence and messages accordingly.…