Start-ups and small businesses have to bootstrap in the early stages of the business often to be able to make it. Companies and entrepreneurs look for ways that are free or cost effective to get their e-commerce websites noticed online. Marketing online is a comprehensive approach. As a business multiple methods must be utilized to…
How do you effectively market e-commerce websites to produce online sales? Most businesses and entrepreneurs look to successfully produce sales online and grow their e-commerce business. Once a business has a website, e-commerce and the online store with quality content, what is next? Once an e-commerce website is launched and properly designed and developed, marking…
As always, many businesses compete around the holidays for business. Many of our holidays create significant markets for businesses to profit from and compete over. Americans spend about $220 each for Easter related merchandise, but this is not the only benefit companies have when marketing around holidays such as Easter. Easter holiday falls this year…
Online marketing has gone through several evolutions since the Internet changed the way we conduct business these days and how we communicate. Especially over the last couple years, businesses are finding success through becoming their own media companies and publishing original and quality content online. Marketers and brands are continually adjusting to search engine algorithm…
Do you have a business website? How about an e-commerce website, are you selling something online? For anyone who is operating e-commerce websites or managing a business website, they all should have a professionally setup and optimized blog that is frequently updated with quality and relative content. Why? Blogging can increase your online sales drastically.…
For most businesses, it is vital to have the ability to get more clients. Start-up companies need clients and established businesses need more customers and clients to grow. Large companies and very successful organizations may need fewer clients, but better quality or higher paying. Getting clients is not an easy task. Most companies rely on…
How effective can a company be with marketing on a shoestring budget? The answer is very effective. Start-up companies and established organizations can effectively deploy marketing and advertising campaigns on a shoestring budget. There are many tactics and methods that can be done at no cost or minimal fees. These days, most businesses have heard…
After Thanksgiving, Black Friday, Cyber Monday, and Christmas, Valentine’s Day is the next major shopping holiday in North America. Online retailers and brick and mortar stores have been marketing and advertising to reach their desired target audiences. Shopping holidays are often taken advantage by major retailers that sell products that cater to such holidays such…
Email marketing is still one of the most effective methods to increase e-commerce sales. Often overlooked by start-ups and smaller e-commerce retailers, email marketing is highly effective. In a matter of fact, email marketing accounts for over 7% of all e-commerce transactions. This is the second most effective e-commerce marketing method, right behind search marketing…
It’s 2015 and the time has come to boost marketing efforts and implement the right marketing strategies to bring the desired results in 2015. For any size company and start-ups even, the question is always what marketing efforts to pursue, how to allocate the available budget to increase visibility, sales, and market share. One of…
