After the launch of an e-commerce website, entrepreneurs and companies get busy marketing and advertising the brand, website, and online store. Depending on industry, it can be very competitive and challenging to produce sales. What is critical regardless of industry is the online store design.
Most businesses don’t realize how even the slightest adjustment can have very drastic results. This is especially true for websites that have lots of traffic already. Often services such as Conversion Optimization are used to increase sales.
Online retailers that want to generate more online business should certainly consider improving their online store design to produce more sales. Here are some online store design tips that increase sales for any e-commerce website.
Use only high quality images and multiple photos.
One of the most neglected areas of any store tends to be the actual photos. Online stores should have only high quality photographs of the products being sold. Professionally taken with high-end equipment and the proper light. In addition, each SKU sold online should have multiple photos of the product for best results. Photographs should have a uniformed look for all products (same background, light, etc.).
Publish clearly product and customer reviews.
It cannot be stressed enough, how important product and customer reviews are for online store success. The consumer demands it and it is one of the most important factors that drive online sales. The online store should have review features enabled to clearly show them to store visitors. Retailers should give customers incentives to post reviews or submit them.
Have the store layout design created professionally.
The layout and design of the store pages is critical to the success of the online store. For the online store to produce sales successfully, the layout and design must be clean, feature rich, easy to use, and embedded with the right conversion tools. The store navigation must be simple and clear to the visitor. The store checkout options should be clearly visible and always in the same place. Customer service options should also be always on top and easy to see for shoppers.
Use only well created online store applications.
To power an e-commerce website store an application has to be used, which software manages the store pages, checkout process, and merchant services. Not all software applications and solutions are the same. Some are much more feature rich with shorter and more user-friendly checkout systems. The right solution should be chosen and properly implemented to produce more sales online and better results.
Companies and entrepreneurs that want to ensure better results can always work with experts to make sure they get the best possible online store design for their business. Experts with enough experience know what applications to use and how to design and develop store pages that are results oriented.