Retailers want more qualified traffic and more sales for their online store. Startups, small and larger brands desire more website traffic and more online sales. It is an ongoing effort. Some are doing a better job than others. Some brands are not doing a good job at all.
To drive online sales, retail marketing tactics have to be properly utilized. For many brands, it is simply overwhelming. To assist, here are several retail marketing tactics to drive online sales. These will certainly boost sales for startups, small, and more established retailers.
Increase online sales through up-selling products.
Many retailers already use some form of cross selling or up-selling. Up selling is a lot more effective than cross selling. The key to up-selling is to make sure the other products are relative to the original product purchased. Also, it has to be within the price range of the consumer. Otherwise, the up-selling will not yield right results. Apple for example is a great example for how they up-sell their products on their website. Products that are similar or related can be suggested for purchase. This drives multiple item sales and the total overall average sale.
Increase online sales by reducing shopping cart abandonment.
Every retailer is losing money due to shopping cart abandonment. According to most institutes the abandonment rate is on average 67%. This is a large percentage of people who start the checkout process but do not complete it and leave the website without completing the purchase. Retailers that want to increase online sales should resolve as many hesitations by their customers as possible. Incentives such as free shipping, discounts, and specials help. Also, easy and quick checkout process is critical. Third party services exist as well to follow up with potential customers.
Improve email newsletter sales campaigns to increase online sales.
Driving online sales via email marketing is highly effective. It has the highest conversion of sales. It is an easy method for retailers to email their customer base and potential customers offers. It has become a common practice by larger retailers. Consumers are accustomed to it now and respond to it even by smaller brands. Communicating with quality visual aids offers, incentives, specials, giveaways, freebies, contests, and so on increases online sales for retailers.
Produce many more product and customer reviews.
These days, most consumers are highly influenced by product and customer reviews. It is one of the main reasons online shoppers decide to purchase a product. Retailers that want to increase online sales must increase product reviews. Brands can give their customers incentives to go online and leave reviews at the online store, third party review sites, Facebook, Google and so on. Giving incentives is a great way to communicate to the customer base about reviews.
There are many more methods to improve sales, conversion, and website performances. Working with professionals can quickly shed light to areas that require improvement. Retail marketing tactics to drive online sales can be reviewed, improved, or started. Marketing consulting services can work to gain valuable knowledge prior to allocating budgets. Conversion Optimization is also a service utilized for the improvement of a website and online sales. Speak with an expert today to learn more and get started.