The new year has arrived. It is now the year 2019. Hard to believe that 1999 and the Y2K scare was twenty years ago. Retail businesses are still focused on basic principles. How to increase sales, retail product marketing strategies, provide better customer service, and keep loyal customers happy.
For 2019, retailers should focus on key retail product marketing tactics that will produce results. Having an effective marketing strategy can drastically improve conversion rates, customer satisfactions, and sales. To assist, here are some of the key marketing tactics for 2019.
Get product and customer reviews published.
Product reviews are not optional anymore. This is especially true in 2019. It is consumer driven and brands that want to sell more will have to pursue reviews from customers. This is often done through incentives. Brands give customers as many reasons as possible to generate those reviews. Customers make buying decisions based on reviews these days. It is important for brands to make this a priority. Reviews should be left on the retail site, with Google, and other third-party platforms.
Become efficient with mail and email marketing campaigns.
Direct mailers and the online counterpart emails are the oldest and still one of the most effective ways to increase sales. Reaching existing fans and customers with incentives simply drives sales when done right. Brands should communicate frequently making it informative, fun, and incentive rich for best results. Direct mailers such as postcards can be utilized. Email marketing campaigns can be managed by third party solutions providers.
Improve retail website shopping cart abandonment.
Almost 70% of online shopping carts are abandoned. Most brands make very little effort if any to recover some of those. Small and larger retailers can significantly increase sales in 2019 by giving their shopping cart abandonment some attention. Email marketing, certain automated solutions, and third-party service providers all can help. It is money left on the table so to say.
Increase retail sales with multiple platforms.
It is becoming increasingly important to offer products across multiple platforms. Retailers should operate their own retail e-commerce websites but also sell on Facebook stores, Amazon, eBay, and other relevant channels. Consumers want to ability to purchase products in more than just one place and way. Brands that accommodate them will reap the benefits.
Sell products with retail video marketing.
Video is becoming more important with every year that passes. For the retail industry it is the future of communication. This is especially true for the online only retailers. Video is such a powerful medium over text or images. More retailers started taking advantage of video marketing over the last couple years. This is only going to increase, and brands should invest into video design and development to increase sales.
Improve product photography for online sales.
To improve online sales there is a simple method mostly overlooked. This is quality photography. Often brands do not hire professional photographers for a product photo shoot. The result is lower sales and conversion rates. Retail websites should use only high-quality photography and multiple photos per product.
Most of these tactics are not new and have been relevant every year. Nevertheless, they remain important and very beneficial in 2019 for the retail industry and brands that wish to succeed with sales and market share gain. Retailers can also consult experts and learn more about options they have for 2019. Having professionals review existing efforts can be very beneficial to retailers. Working with experts is done through consulting services. Brands should only hire firms with enough experience and knowledge with retailing.