Organizations and individuals that sell online arguably have the most to gain from social media marketing. The idea for retail social media marketing to boost sales is not new. Nevertheless, social media platforms keep evolving giving retailers, advertisers, and brands more. More tools, resources, features, and now even e-commerce such as Facebook.
Most retailers still look at social media only as a sales tool. It is so much more, and the future looks bright for retailers that take full advantage of social media channels. Social media channels enable brands to create a community for potential customers to learn about the company, culture, products, and so much more.
It is critical to understand that brands must establish a presence on most popular social media channels. Just one is not enough in today’s online commerce. Consumers want the ability to buy products in more than one place online. It is the new standard for e-commerce. Brands offer their products through their custom e-commerce websites, on Amazon, third party niche sites, social media, and other relevant online commerce places. This practice is called Omnichannel sales.
Social Media is fantastic for retailers. It allows retailers to gain a following fast through paid advertising, while social media marketing in general focuses on growing a niche community. Retail brands have the ability to benefit in several ways from a proper social media marketing campaign. Below are several benefits to retail brands. These benefits are not just for established retailers but also startup companies.
Retail Social Media Marketing Benefits
Social Media platforms are turning into shopping channels.
One of the more important benefits and reasons retail brands market on social media is e-commerce. Social media companies such as Facebook have already turned into shopping platforms. Retail brands can quickly reach a key demographic with products, ads, and related offers.
Increase brand awareness fast with social media marketing.
Over 70 percent of people say that product information found on social media influenced their shopping choices. Seeing brands on social media can quickly boost brand awareness for a retailer. Social media is a key method today to learn about new products. Consumers also spend a significant amount of time on social media platforms.
Improve customer service with customers and potential customers.
People use social media to ask questions and inquire about products. Retail brands can quickly respond and engage others into the conversation even. There are a multitude of communication features that social media platforms offer. This helps brands improve their customer service.
Speed-up publishing of announcements and deals.
Retail brands frequently offer specials, deals, discounts, giveaways, and have other types of announcement. Social media is a very fast method to publish such information effectively. Furthermore, it allows for easy sharing, boosting via paid ads, and much more.
Retail brands that wish to further explore how social media can improve their sales should talk to an expert. Professionals can explain how social media marketing works in more detail. Speak to social media marketing experts and find out how retail social media marketing can boost sales.