Boosting online sales is done in various ways these days. Retail brands can get creative in strategies and methods. Most brands look for ways to increase market share and boost sales. This is especially true online. Retail video marketing is the newest and one if not the most powerful method. Retail video marketing investments pay off for retailers.
Over 70 percent of marketers claim that video conversion rates are much higher than other forms of content marketing. They simply have a greater ROI in comparison to other tactics. Shoppers who watch a video are twice as likely to buy a product than those who don’t.
A new way of attracting customers and keeping them coming back is through video marketing. YouTube is the largest search engine on the Internet. Its reach is massive, reaching over 80% of Internet users. Other video platforms are on the rise as well and have had an impact on the business world over the last couple years.
Videos placed on shopping pages can quickly increase online sales. Those videos can in more detail show the product, show the product in action, the product can be explained, the videos can be instructional and so on. Videos can be placed on the home page and other key pages of the retail website. Certainly, videos are very effective with blog articles. There is a diverse way of brands being able to utilize videos.
Promotional videos are one of those examples. They are highly effective. Promotional videos can be used in paid advertisements, on social media channels, and other third-party websites. These videos can announce deals, specials, discounts, limited time offers, contests, giveaways, and any other promotions. They can be seasonal as well or holiday oriented for greater impact.
Video marketing for retail brands is a wise investment. After a couple years, a company should have dozens of videos properly published, distributed, and marketed for best results. Videos are also shown in search results of search engines such as Google above the actual results. When videos are optimized and properly utilized, they add multiple benefits to retailers.
Poorly created videos unfortunately have the opposite effect. They can quickly harm a brand’s efforts, customer acquisition, and sales. A brand should avoid poor video distribution and publishing. Have customized professionally created videos only to avoid negative impacts by the desired audience and target market. A budget should be created to allocate for video design and development.
Retail brands should only work with experienced marketing companies that understand video marketing and the retail industry. It further helps, if there is knowledge about the specific vertical market as well, including the product line. Experts can create videos that can have a significant impact on branding, market share, and sales.