When it comes to retail websites designs, the question is always the same. How do we get more product sales? Will this design help product sales? Retail website designs resulting in more product sales is one of the main goals. When working with experts, much of the design is geared towards sales improvements, customer service improvements, or user-friendliness of the site itself.
To achieve more product sales with an e-commerce website much has to be considered. Key pages such as the home page, landing pages, blog pages, shop pages, must be carefully architected to produce sales. Furthermore, the checkout process, shipping options, as well as payment options further contribute to conversion rates. Improving e-commerce websites for sales is a comprehensive approach.
The Retail Home Page
With most websites, the home page is very important. This is especially true for e-commerce websites. Retail websites have to present much more on a home page. These days, Google requires lots of content to rank in the top of their search results. At times, it is about 1850 words on average. A home page should incorporate this requirement in a modular way for best results. Incentives, products, and call to actions must be clearly and properly integrated into the home page to drive product sales for the retail brand.
Optimized Blog Pages
Often, retail brands blog but do not have their blog pages correctly optimized for sales. Retail brands should publish often new quality driven articles to their blog. This will get the retail site pages indexed by Google by over 400% more. In order to produce sales, the blog pages themselves must be correctly optimized and designed for product sales. Each article can have call to actions displayed or should rather. The right or left frame should have incentives displayed and other features that drive sales. Blog pages are important.
Content on Shop Pages
This is an area all too often overlooked by retail brands. The content on shop pages should not be stale, short, or a duplicate taken from other websites. The content (text, images, and videos) should be unique, relevant, informative, and sufficient enough for the readers and search engines to produce more product sales. Adding to it, refreshing it or updating it is critical for better results with consumers as well as search engines. Adding videos is very beneficial.
Features & Functionality
In addition, a retail e-commerce website must have features and functionality desired by consumers shopping. Consumers can get accustomed to a certain level of quality, when shopping. This is true across several vertical markets such as the beauty industry. Certain key features and functionality is good to offer in order to produce more sales. Such features can be as simple as adding a chat feature to the shopping pages.
Retail brands that wish to improve their online sales should work with experts. Retail website designs resulting in more product sales comes with experienced website designers and marketers. Companies that have plenty of experience within the retail industry are often the best bet for retail website design services.