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Skin Care Business Consulting

There are many options in today’s digital world for brands to communicate, advertise, and sell products. The skin care industry is complex, it takes a diverse set of skills to successfully manage or start a beauty brand today.

To assist brands and investors who are behind skin care companies, consultants offer a unique set of expertise. Consultants disclose what is required to succeed, assist clients to achieve it, and help manage the growth.

Skin care brands at any stage can benefit from working with business consultants, who can provide clients a specific set of skills and execute objectives. Consultants have vast amount of skin care industry experience. They know what works and what does not.

Most brands simply need help with areas, which bring them uncertainty, but need to be addressed. Consultants clear up this areas, advise clients, and execute specifics.

Helping Skin Care Brands

Skin care brands, who work with consultants, understand much better the requirements to succeed in the skin care industry. Brands gain faster expertise and knowledge, which allows them to reach the next step faster. Skin care business consultants help clients avoid costly mistakes. Consultants clear up much of the confusion for the client and can be an invaluable partner for a skin care brand.

Professional skin care business services frees the client up to focus on other vital elements of the company.  Clients rely on consultants to help them manage areas of responsibilities such as:

Brand Strategy

Consultants help clients through analysis, statistics, and strategy. Brands partner with experienced consultants to plan critical steps.

Company Structure

Brands have to form a structure to operate their business. Consultants advice on options, execute tasks, and manage them.

Marketing Skin Care Products

Skin care brands have to market and advertise to sell products and keep customers, which consultants manage for them.

Selling Products

To sell skin care products, brands must utilize a multitude of key channels. Consultants help brands sell products and gain market share.

illum-website-designA skin care brand gains insight and clarity when working with an experienced industry consultant. Consultants may research and implement business solutions, marketing strategies, and strategic vendor relationships that support the growth of the company. 

  • We specifically looked for a firm that had experience in the beauty industry and got lucky. We found Illumination Consulting, which was a perfect fit for our needs. They helped us with our technology needs and marketing campaigns. The design work is most impressive with them. Thank you.

    Crystal Evans
    Voda Cosmetics
  • We needed lots of help with our website, marketing and advertising. We found Illumination Consulting and everything started to change for the better for us with our brand. They really understood, what we needed and were able to help us in all the areas. It is great working with just one company and get so much accomplished.

    Heather Larson
    Mom's Skincare
  • Thanks to Illumination Consulting for all the excellent work and support. We established a brand new beauty brand and company with their help. In less then a year, we created a new brand, e-commerce website, and product line. They really knew our industry well and what is required.

    Tony Vargas
    Tilth Beauty

Skin Care Business Services

Through experienced skin care business consultants, brands can rely on a professionals to manage critical steps and focus on other items that need addressing. Tasks get accomplished without delays and mistakes.

Consultants breakdown the individual tasks and requirements, source vendors if necessary, and ensure proper execution of brand objectives.

Experienced help quickly reduces risk and time lines of execution for skin care companies.

Market Analysis & Strategy

Brands have to conduct a vast amount of analysis and study statistics to gain market insights. Consultants help skin care brands conduct all kinds of reports and analysis on trends, conversion, competition, and other vital areas. Experts provide market intelligence to brands.

Ingredient Research and Development

Skin care product customers are some of the most diligent consumers of personal care products. Consultants help brands with determining the best ingredients to meet the needs of the consumers and niche market or/and strategy.

Product Formulation

Consultants help brands with vendor relationships and sourcing proper labs to formulate products or specific niche product formulation. Clients who have specific needs such as natural, organic, and other certified formulations rely on consultants to find the right lab partner.

Branding

Branding is critical to beauty companies and a certain standard expected by the consumer drives a need for quality. Skin care brands get help with branding through experienced consultants for projects such as logo design, websites, packaging, and print requirements.

Package Design

Primary and secondary packing choices are decisions all brands have to make. Consultants help skin care businesses design packaging, source vendors, pick containers, paper, and explain the process including labels and screening options.

Website Design & Commerce

Since over 50% of sales come from online sources, brands have a strong incentive to create attractive, quality, and technology sound websites and storefronts. Consultants help brands with technology needs, website design, and ecommerce applications.

Marketing & Advertising

Skin care companies work with consultants to create the best communication strategies for their target market. Marketing and advertising services are established and managed professionally for higher return on investment (ROI).

Sales & Distribution

Traditional sales and distribution for skin care products is highly structured and complex. Consultants advice brands on current structures, procedures, and opportunities. Brands rely through consulting services to gain insight on sales opportunities with local, regional, and national stores.

 

Skin Care Business Clients