Critical components to online success with e-commerce websites are the product pages. The actual store pages that list the products, describe them, and enable visitor to purchase them. These are important to sales and conversion rates. There are simple tactics to improve product page conversions.
While many companies and entrepreneurs focus on increasing traffic, conversion is often overlooked or not optimized. All improvements to conversion rates for e-commerce websites can drastically increase profitability and sales. Here are some simple tactics to improve product page conversions and help out.
Install Live Chat
Having the ability to quickly chat with someone and get questions answered is great for the consumer and retailer. Chat features improve customer service and conversion rates of e-commerce websites. Install live chat to improve product page conversions.
Publish Product Videos
Product videos such as how-to videos, instructional, customer reviews, etc. are a great tool to increase online sales. Videos are highly effective in improving product page conversion rates, customer acquisition, and much more. Videos are the future tool for retailing.
Display Customer Reviews
Consumers love reading and now watching customer reviews and product reviews. Retailers that display customer reviews properly on product pages can quickly see the results. Consumers also expect to see them these days. Brands without them normally have lower sales.
Show Credibility Badges
On each individual store page, retailers should show their credibility badges and icons. These are graphical seals for all range of topics that retailers use to advertise what they are about. These seals range from natural, organically certified, cruelty-Free Testing, NO GMO, and so on.
To help consumers decide, retailers can offer guarantees to increase conversion. Money back guarantees are the most popular or easy return policies. Displaying these guarantees properly can quickly improve conversion rates of product pages.
There are many more ways and tactics to improve product page conversions. Product pages are critical to the overall success of e-commerce websites. Companies and entrepreneurs that want to get professional help can always work with experts. They can quickly identify how to make improvements and suggest way to execute the adjustments.