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Use Branded Pages for Social Skin Care Marketing Success

Social media is the ideal marketing channel for skin care businesses with big aspirations and limited budgets. Skin care marketing dollars go a long way when advertising online especially when marketing campaigns include a social media presence. According to a recent survey, most businesses create branded pages when using social media such as Facebook, Twitter, […]

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Using Online Videos for Marketing Beauty Products

Some products are best advertised in brochures or highlighted on websites and the benefits of others can only be captured through video advertisements. Video is an effective channel for marketing beauty products because it allows retailers to illustrate the benefits of these treatments. Online video advertisements may be the best promotions because according to new […]

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Small Business Startup Consulting Tip for Online Skin Care Businesses

Though advertising can bring shoppers into a store, product packaging is often what causes them to purchase one item instead of another. When operating a business online, packaging can be even more valuable. As a small business startup consulting firm, Illumination Consulting has valuable advice to offer regarding product packaging based on experiences with previous […]

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Every Skin Care Business Should Track Its Competition

There are many things to consider when marketing a business and the competition is one of them. Being aware of how competitors are marketing themselves can provide insight and ideas that help a company jump ahead. A small skin care business may have limited resources to analyze the packaging, promotion, advertising, and online activities of […]

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Magento Websites Number One for Top 1M Alexa Sites

According to the most recent quarterly ecommerce survey released by developer Tom Robertshaw, more companies in the Alexa top one million are using the Magento ecommerce platform. Alexa, a company owned by Amazon, developed a list of the top one million websites. The survey analyzed the home page HTML document against a library that included […]

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