Advertising Skin Care Products To Different Genders Via Social Media

Social media is a low-cost online marketing channel that has proven effective for many skin care businesses. Before advertising skin care products through Twitter, Facebook, and other social media platforms, marketers should understand how each gender uses social media. Male and female behavior differs and skin care advertisers should tailor their presence and messages accordingly.…

International Business Consultant Strategies for Global Branding

It takes much more than a well-designed, accessible website to develop a global brand. Since it can be easy to make a mistake, many entrepreneurs retain the services of an international business consultant before they take their companies global. The international experts at Illumination Consulting suggest several strategies for avoiding common errors when building a…

Google Helping to Improve Online Skin Care Advertising Quality

Many skin care businesses do business exclusively online and others use the Internet as a secondary marketing channel. In either case, they should care about how customers behave when visiting their websites. Businesses can use this information to improve the quality of their online skin care advertising. With one of its newest tools, Google is…