Small Business Consulting Experts Optimize Online Conversion Rates

Companies that do business online want each website visitor to become a customer. It is not easy to convert shoppers to customers and many businesses turn to a small business consulting professional for assistance. This individual uses past experience, research, and knowledge of emerging trends to increase the website conversion rate, increasing return on investment…

The Secrets to Advertising Beauty Products Online

The Internet makes it easy for beauty companies to advertise their products whatever the size of their budgets. With the right approach, promotional efforts yield very attractive returns on investment. Here are some tips for advertising beauty products online in a cost-effective manner that captures attention. Online promotion is something any marketer can do with…

Cultural Guidance from an International Business Consultant

Increasing levels of prosperity in developing countries such as China are enticing more skin care businesses to enter the global marketplace. In a worldwide playing field, cultural diversity becomes more important. With so many different methods of communication available, there are more opportunities to make mistakes when engaging with different cultures. Follow these tips from…

Using an International Business Consultant to Enter the Asian Skin Care Market

On a global scale, skin care is a $100 billion industry and the continent of Asia is responsible for nearly half of that revenue. Facial care products represent approximately 85 percent of skincare revenue in Asia, with northern markets of Japan, Korea, and China leading the way. Japan and newcomer Korea represent the cornerstones of…

Search Engine Marketing Consulting Strategies for Effective Link Building and SEO

When some business owners need assistance with improving online visibility, they turn to a search engine marketing consulting firm. This agency helps clients improve their rankings in search engine results. Technology moves at a fast pace and what helps a company top a search results list today may be ineffective tomorrow. Consultants specializing in search…