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Talking About the Competition in New Products Marketing Can Be Good for Business

While referring to a competitor by name was once taboo, the playing field has changed and brands are now naming each other in print and online advertisements. When developing new products marketing, should your business mention the competition or stick to the term “leading brand?” Naming names when advertising online could have unexpected benefits for […]

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Professional Tips for Marketing Beauty Products

When faced with the daunting task of designing new promotional campaigns, marketers often wish they had professional help. This is particularly true for those responsible for marketing beauty products. The beauty industry is cutthroat and there is no indication that this situation will change. Relax, because assistance is here in the form of value-added tips […]

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Use Business Consulting Services To Develop An Effective Business Plan

If a business needs capital investment, a business plan is almost universally required. New entrepreneurs should not rely on templates of business plans created decades ago because these formats are outdated. Business consulting services provided by Illumination Consulting include business plan development. Let our experts help you create a business plan that is informative, persuasive, […]

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Online Data That Skin Care Retail Businesses Should Track

When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor […]

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A Business Consultant Can Help Create a Lasting Enterprise

When building a business that lasts, structure is much more important than costs. In practice, a good structure enables costs to flow naturally. Unfortunately, far too many companies focus on costs, taking a shortsighted approach to business growth. Measuring growth in years and getting help from a business consultant when creating the business structure increase […]

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