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When To Hire Skin Care Business Consultants

There are times when a business or startup can benefit from consulting services. The beauty industry is a vast and complex market, getting started or growing within the industry can be challenging. Working with skin care business consultants can drastically increase chances of success. So, when should one hire skin care business consultants? The answer […]

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Key Steps To Starting A Skin Care Business

The beauty industry can be a very lucrative market. This has driven many investors and entrepreneurs towards this often very profitable industry. The skin care market is lucrative but also very competitive. There are some key steps to starting a skin care business. As a senior business consultant for the beauty industry, at Illumination Consulting […]

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5 Business Development Tips For Beauty Brand Start-ups

Any new business start-up has its challenges and comes often with a learning curve. This is especially true for beauty and skin care ventures. Beauty brands are often started by skin care enthusiasts, aestheticians, dermatologists, and other skin care professionals. The challenge often is that even though the business owners have some prior skin care […]

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How To Grow A Skin Care Business And Sales

The skin care industry has grown exponentially worldwide over the last several years, regardless of economic trends. The beauty market has increased in sales even in economic downtrends. With the skin care market generating billions of dollars in sales, how can someone be part of this success? Many beauty professionals such as dermatologists, aestheticians, and […]

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Achieving Skin Care Business Success

Large beauty companies such as the brands of L’Oreal, Johnson & Johnson skin care businesses, and others dominate major portions of the market share. Others are still achieving skin care business success or struggling to do so. How does a brand in today’s competitive and fragmented beauty market achieve success? This is a question that […]

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Creating Buzz with Skin Care Retail Announcements

Whether a skin care retailer is adding a new product or going international, it usually makes an announcement. Press release templates are passé and in the modern age, the medium used to make the skin care retail announcement is as important as the message being conveyed. View company announcements as opportunities to generate buzz while […]

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Basic Considerations Regarding Skin Care Ecommerce

Online United States retail sales are expected to compound by ten percent annually between 2010 and 2015, reaching $278.9 billion, according to Forrester research. Increasing numbers of Internet-connected consumers, the ease of shopping online, and new shopping models are causing more skin care businesses to take their operations online. There are several things to consider […]

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