Increasing Retention of Skin Care Ecommerce Customers

A skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…

Best Practices for Marketing Beauty Products Online

Entrepreneurs have many options when marketing beauty products and advertising online is one of them. Though it does not yet rival print, digital marketing is becoming increasingly popular and is a natural choice for online beauty companies. Online marketing expands the target audience and when combined with social media efforts, establishes ongoing dialogue with customers.…