Marketing Beauty Products For UK Men

According to a 2011 SPA Future Thinking survey, beauty regimes are becoming commonplace for men. More males are using products and treatments to maintain a positive appearance. Research director Will Ullstein commented that this bodes well for companies marketing beauty products for men. The survey results revealed latent demand and unique marketing opportunities in the…

Tips for Marketing Beauty Products

Whether you are an entrepreneur marketing beauty products you create or a representative for a larger beauty company, you need to understand the basics of promoting these items. Many people falsely assume that marketing is difficult. In reality, it is quite simple as long as you understand the most effective approach. Here are some basic…

Specialization Contributes to Growth When Marketing Beauty Products

Entrepreneurs in the beauty products industry face several strategic decisions. One of the most difficult is whether to specialize. Many company owners come to this decision after their businesses fail to achieve objectives. They decide that things must be done differently and determine that specialization is the change to be made. A specialized approach is…

Using Landing Pages During Skin Care Retail Print Marketing Campaigns

For companies engaged in skin care retail sales, the Internet has widened the marketplace. Without much effort or expense, these businesses can promote their products to consumers around the world using the Internet. Landing pages designed by in-house marketing staff, an advertising agency, or a consultant are commonly used with print marketing campaigns. There are…

Going Big With Print When Advertising Skin Care Products

Illumination Consulting offers a wide array of marketing services to skin care businesses of all sizes. Entrepreneurs have preferred methods of advertising skin care products, with some choosing electronic promotion, while others opt for printed versions. Combining the two can be very effective and taking print to a larger scale provides maximum exposure. Newspaper and…