It is no secret that the professionals at Illumination Consulting specialize in the skin care industry. But, did you know that we assist international companies? We can help any skin care business successfully make the leap to global operations. Entrepreneurs who think they can do this without an international business consultant should follow our tips for business success on an international level.
If the domestic operation is running optimally, duplicate its business model when entering foreign markets. Begin in a country that speaks the same language and does not present large barriers to entry. Tell residents about the business and what it has to offer. Once these residents are gravitating to the business and making repeated purchases, expand to another foreign market, and continue this gradual process to find success in new countries.
What makes any business successful is people and these include employees. Show staff members how to adapt their knowledge and skills to doing business internationally. Going international is a new venture for all employees so commit to working together. Make use of inexpensive learning tools like webinars, online courses, videos, podcasts, and books. Watch employees stretch themselves and become committed to going global, factors that will guide the business to international success.
The Internet is the best place for international customers to find a business so expand the virtual presence of the company. Social media accounts, blogs, online advertising, and a redesigned website with ecommerce functionality and an international focus increase the likelihood of being discovered. Once international customers begin expressing interest, make their experience as pleasant as possible by fulfilling orders quickly and providing outstanding customer service and after-purchase support.
When deciding what to offer, realize that some products in the skin care line may be more suitable for international customers than others are. Choose a few and stick with them because offering too many choices will confuse and frustrate these new customers. Once you identify a winning product and determine a fair price, expand international promotion efforts.
By going global, a skin care business can reach previously unattainable levels of success. The entire world is now a virtual marketplace, offering consumers everything almost instantly. Does going global matter? You bet it does! Do not let lack of international knowledge and fear of the unknown serve as barriers. If you stumble along the way, we have an international business consultant available to help make things easier.