Customers want to shop online and most of the time, they prefer it. E-commerce sales in the US continue to rise. Mobile shopping is drastically becoming mainstream. With all these shifting trends, e-commerce websites should be optimized to benefit from the trends. Here are some key tips to increase online sales with e-commerce websites.
Regardless of type of business and products sold, these tips can help improve online sales, conversion rates, and customer acquisition.
Tips To Increase Online Sales
Offer free shipping to customers.
Statistics and research show this clearly. Customers want to get free shipping. It is the number one thing that convinces visitors to buy. Larger e-commerce platforms all offer free shipping because it works.
Speed matters with online stores.
E-commerce websites must be optimized for speed. The home page, store pages, and key landing pages should be all optimized for speed. Faster loading pages improve conversion rates and customer experiences.
Use quality website design.
Cheap looking e-commerce websites convert not as well. Consumers want to trust a website before they shop. Quality website design that is detailed oriented can quickly improve sales, customer service, and loyalty.
Start search engine optimization.
Search engine optimization campaigns or also known as SEO has the highest return on investment. SEO is a long game. There are no immediate results, but it is the cornerstone of online marketing success.
Offer incentives for sales.
Consumers like deals. It is that simple. All brick and mortar business already know this and have tactics to offer their customers deals. Online retailers must realize this truth as well to increase sales. Offer incentives!
Mine the email database.
To stimulate online sales, online retailers should frequently mail out newsletters via email to their database. Mining the database can produce drastic increase in sales. Newsletters should be relevant with special offers and deals.
Deploy Social Media stores.
People spend many hours per day on social media platforms. Therefore retailers must be present there as well. These days, most social media channels have e-commerce integrated, allowing brands to sell directly on these channels.
There are many more ways to increase online sales. To get the best results, retailers can work through consulting services to improve online efforts. Retailers can also hire professionals through Conversion Optimization services, which improve conversion rates of websites.