There are billions of views each day by people viewing videos on platforms such as social media and of course YouTube. YouTube is the second largest search engine in the world. In 2016, Cisco predicts that online video will account for over 50% of the total consumer traffic online. Video has now surpassed half of all consumer traffic.
Video marketing campaigns are a critical part now of online success. Companies and brands that want to retail online, get leads, and rank high in search engines must utilize videos in marketing campaigns. Proper video marketing campaign management is important to reach the desired results. Here are some video marketing campaign tips to help out.
In comparison to other forms of media such as text only or images, video is much more engaging. Videos are informative, interactive, and convert higher. It is a great tool for brands to communicate their messages to a desired target audience.
Keep videos short.
Not all videos can be short, but companies should try to keep them as short as possible. Video length is one of the most important factors that affect the success of it. Especially on social media, consumers have a very short attention span. Videos should be short, relative and engaging.
Add Call to Action at the end.
Each video should have a Call to Action button at the end, prompting the viewer into action. Videos should not just end without the contact information, a message, and an intriguing offer. Landing pages can be used to convert viewers into shoppers, leads, and customers.
Publish videos on multiple channels.
It is not enough to just publish the videos on YouTube. Videos as part of content marketing campaigns should be published on multiple platforms such as Facebook, Vimeo, DailyMotion, and other video oriented sites.
Optimize each video for search.
Each video should be optimized for search engines via the proper keywords and descriptions. Videos should be published around the most important keyword phrases for the company and brand. Those then should be used in the video marketing campaign.