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10 Tactics To Reduce Website Bounce Rates

Bounce rates of website often measured by tools such as Google Analytics is the percentage of people leaving a given page such as the website home page without viewing any other pages. Basically, a site visitor lands on the home page or another page of the website and leaves without any further action. Generally, lower […]

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Types Of Landing Pages And Why We Need Them

A landing page is any page on a website where a visitor first arrives or “lands”. This means that every page on a website is potentially a “landing page”. But not all pages are created for the same reason or purpose. In marketing, when experts talk about website landing pages, they are talking about highly […]

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5 Easy Ways Your Website Can Produce More Leads

A website is a critical asset and tool of most businesses these days. Even though it may be used in different ways, it is central to many business operations across most industries. It services a multitude of functions in today’s digital age. It is a platform for communication, customer service, sales, commerce, lead generation, PR, […]

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What To Consider When Selling Online With E-Commerce

Getting started with e-commerce when selling online can be a daunting task. For newcomers there are many options to consider. This article responds to some questions that should be considered when selling online. In most cases, an e-commerce website is selling a physical product(s) that are shipped to the customer, after successful completion of an […]

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5 Worst Website Design Mistakes By Small Businesses

With any small business or startup, the website is one of the most critical tools to introduce the services and products to the desired target audience. Website visitors come to a website to learn more about the company, brand, products, services, and want to get answers to their questions. A successful website provides all of […]

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5 Methods to Improve Website Performance

Having an effective website takes a comprehensive approach. It really isn’t enough to launch a website with some text, images, and think this will do the job. For a business, websites are a critical asset to the company as long as they do what they are intended too. A business website that performance well is […]

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Mobile-Friendly Website Design Guide

It is here, Google’s new algorithm change that got initiated on April 21. With this recent change by Google, businesses of all sizes are now forced to make changes. To remain relevant in Google’s mobile search and reach the desired target audience, websites must be mobile-friendly (Responsive Design). There are many websites that are still […]

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The Truth About Landing Pages And Why They Are Critical

The truth is that most website design and development projects do not include landing pages. Website developers and agencies normally do not include any landing page creation, when designing and developing client’s websites. Often companies market and advertise websites sending most of their efforts directly to their website home page. According to MarketingSherpa, over 44% […]

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